Hard hitting 999 campaign urges public to only use ambulances for emergencies

A new campaign has been launched by North East Ambulance Service urging people to think before dialling 999. The public plea is being made following an unprecedented period of severe pressure lasting 19 weeks, in which responses to potentially life-threatening calls fell below the national standard of eight minutes or faster to 75% of Red incidents. Mark Cotton, Assistant Director of Communications, said: “We know the majority of callers don’t abuse our service and we don’t want to deter anybody ...