Culture & Values

Putting patients and staff first

The values at the core of NARU’s culture match those of our NHS partners

  • Working together for patients
  • Respect and dignity
  • Commitment to quality of care
  • Compassion
  • Improving lives
  • Everyone counts

We are committed to:

Being patient-centred.

We ensure that the improvement of patient care always remain at the heart of everything we do.
We respond to the needs of patients, with a particular focus on those that may be caught in high risk situations or complex pre-hospital emergencies and in doing so ensure that the interoperable capabilities and ambulance deployments within high risk areas (the inner cordon of an incident) remain consistent with our legal duty of care to patients. 

Delivering a high-quality service.

NARU staff are comprised of national subject matter experts who can demonstrate the highest levels of credibility and competence in their specialist areas. We take pride in the service we provide. We maintain a nationally accredited Education & Training Faculty to promote and maintain the highest standards of training for specialist ambulance capabilities.

We commission research and development activities to ensure we are at the cutting edge of innovation and improvement. We specify and procure quality equipment for the interoperable capabilities which meets the requirements of our staff and patients and use our resources carefully, making sure we provide the most cost-effective high-quality service, wherein our staff are fully committed to delivering our outputs.

We maintain a quality management system for the National Safe System of Work and our associated activities to ensure they remain legally compliant and represent industry best practice. We continue to learn from successes and mistakes made across the sector to ensure we continually improve. This includes positive engagement with single sector and Joint Organisational Learning activities (for example, with other emergency service colleagues).


Clear and open communication and partnership working.

  • We are transparent with our staff and our contract holders on our performance against deliverables and objectives, also listening and responding to feedback from service users. We work closely with our multi-agency stakeholders in accordance with the principles set out under the Joint Emergency Services Interoperability Principles (JESIP).
  • We handle data carefully and in compliance with our associated obligations.

Advancing Equality and Diversity

Advancing equality, diversity and inclusion is central to how we conduct our business.

NARU’s culture and values reflect our positive attitude towards ensuring we are an inclusive organisation that is actively working on promoting diversity. Specifically we believe everyone counts, and that our staff will show dignity and respect for everyone.

NARU continues to work internally, and in partnership with colleagues at NHS England, West Midlands Ambulance Service University NHS Foundation Trust, the Association of Ambulance Chief Executives, the Department of Health and the wider NHS, to ensure that advancing equality and diversity is central to how we conduct our business.

We are proud to conform to the NHS England Equality Objectives 2016-20 and we take very seriously our legal obligations under the public sector Equality Duty and duties to reduce health inequalities introduced by the Health and Social Care Act 2012.

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