Keith Prior  QAM MSc  MCPara

Keith has over 36 years experience with the NHS Ambulance Service commencing his career as a cadet in 1981 with Greater Manchester Ambulance Service.  More recently he has been Director of Operations at West Midlands, Yorkshire, and Welsh Ambulance Services leading each of those services to high levels of emergency response performance whilst delivering real changes in service delivery for the benefit of patients. In 2011 Keith returned to West Midlands Ambulance Service NHS FT as Director of the National Ambulance Resilience Unit (NARU).

Keith leads NARU in its liaison with Government, NHS England, NHS Ambulance Trusts and stakeholders ensuring effective governance through the development and maintenance of an organisational strategy, an annual work plan and regular progress reports to stakeholders and commissioners. Under his leadership NARU has grown to become widely recognised as the leading organisation for national Ambulance Service emergency preparedness, resilience and response.

Keith is a HCPC registered Paramedic, a strategic level Commander and holds an MSc in management. Keith is married and has two daughters. In his spare time he is a committee member, team manager, coach and player with his local Charter Standard Community Football Club.

Keith was awarded the Queen’s Ambulance Medal in the 2021 New Year Honours list.