- three people die every day on country roads
- a third of fatalities on country roads happen on bends
- problem is most acute among young drivers who cut corners and overtake on blind bends
- new THINK! campaign encourages drivers to brake before the bend, not on it
Former England rugby player and countryside resident Phil Vickery said in support of the campaign:
Every injury and death on our roads is a tragedy and that is why the new THINK! country roads campaign is so important. We want the public to anticipate potential hazards on the road when driving in the countryside, to watch their speed and take care when approaching a bend.
British Touring Car champion James Cole is also backing the THINK! campaign. He said:
As someone who lives in the countryside, I do a lot of driving on winding country roads every day. I’m often shocked at the lack of care other drivers take when driving around blind bends. Both my wife and I have been involved in several near misses, and minor incidents, so this is something very close to my heart. You never know what might be around the corner: from cyclists, horse riders and wildlife to debris and slow-moving vehicles, we all have a duty of care to be respectful to all users of the countryside and keep each other safe.
Shaun Spiers, Chief Executive of the Campaign to Protect Rural England said:
I’m concerned that so many people take the racing line on bends. It’s one thing to do that in a racetrack environment but quite another to do it with no knowledge of what is around the corner. Take more care, anticipate hazards, stay in control and give yourself more time to react by braking before the bend, not on it.
For more information search ‘THINK!’
Our country roads and lanes are for everyone. They are for drivers, walkers, riders, cyclists and, of course, farmers. They are often beautiful, lined by high hedges and dry stone walls. They are part of rural life. But they also account for the majority of fatal crashes. Even if you think you know a road like the back of your hand, you can never be sure what’s round the corner. So let’s keep our country roads safe for everyone too. Please take care, and keep your speed down.
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