Press release: Traffic officers help to spread My Red Thumb road safety message

Highways England traffic officers in the south west have lent their support to today’s awareness event for the My Red Thumb road safety campaign. Launched by Devon County Council in 2014 as a multi-agency road safety initiative, the social media campaign highlights the dangers of using mobile phones while driving, and has since grown into a national event around the annual My Red Thumb Day. Traffic officers based at the Chelston outstation in Devon and the Regional Control Centre at Avonmouth, near Bristol, did their bit today by painting their thumbs red and wearing red bands to help spread the road safety message. Sean Dowding, operations manager at the Regional Control Centre, said:
Safety is the top priority for Highways England and we believe no-one should be harmed when travelling or working on our road network.

The My Red Thumb campaign is a positive and effective road safety message and it was a good opportunity for our traffic officers, who patrol the motorways and major A roads in the south west, to be involved and to help spread that message.

For more traffic and safety information go to our website.

General enquiries

Members of the public should contact the Highways England customer contact centre on 0300 123 5000.

Media enquiries

Journalists should contact the Highways England press office on 0844 693 1448 and use the menu to speak to the most appropriate press officer.
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